As a member of Naturally Network, Best in Nature supports the stand they have taken on the immigration raids happening across the country, most visibly in Minnesota. Immigrants who are legal and undocumented alike are facing a sense of fear that is unprecedented. Here in Los Angeles, our team members have witnessed neighborhoods lose their vibrancy as residents increasingly live in fear, open discrimination on our streets and homes being raided.
The current state of affairs in which unidentified agents snatch up or even brutalize our friends and neighbors with no accountability runs counter to our values of doing right by people and the planet.
A Statement from Naturally Network
Naturally Network exists to convene, support, and steward a community of founders, brands, farmers, operators, and leaders committed to conscious business. In moments like this, our responsibility is not to look away, but to show up with clarity, care, and integrity.
Across the country, communities are experiencing heightened fear, disruption, and instability connected to intensified federal immigration enforcement. While this impact is currently most visible in Minnesota, it is not isolated to one state, one city, or one population. Members of our network—across regions—are living with the real effects of this moment in their homes, workplaces, and businesses.
In Minnesota and elsewhere in the United States, people—including Renee Good, Alex Pretti, and Keith Porter Jr.—have lost their lives in incidents involving ICE enforcement. They are not the only ones. Their deaths are part of a broader pattern of disruption and instability that communities are navigating right now, alongside ongoing enforcement activity that has left many people living with uncertainty, fear, and trauma.
Within the Naturally Network community, this reality is showing up in concrete, everyday ways:
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Parents weighing whether sending children to school, childcare, or community activities feels safe—concerns shared by families regardless of documentation or citizenship status.
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Workers questioning whether commuting to and from a shift could expose themselves or their families to risk or disruption, including legal residents.
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Neighbors quietly coordinating food, transportation, childcare, and housing support because leaving home feels unpredictable or unsafe.
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Founders, staff, and board leaders carrying heightened stress while continuing to show up for employees, customers, and partners—many actively developing safety and communication plans in case someone in their community is detained.
This fear is not limited to undocumented people. Immigrants here legally are facing it. There have also been reports of U.S. citizens and Indigenous community members being swept into enforcement-related disruptions. Members of our own chapter boards are thinking through contingency plans for themselves and their families. This reality is fully alive inside our communities—especially in Minnesota, where enforcement has been highly visible—but it extends far beyond it.
At the same time, we are also witnessing something worth naming and honoring. Across Minnesota and around the country, people are showing up for one another in real time. Neighbors are becoming neighbors again. Communities are organizing food delivery, rent support, childcare, legal observation, and mutual aid. On January 23rd, a statewide walkout brought tens of thousands together—including founders, brand leaders, and Naturally Minnesota board members—acting not out of ideology, but out of care for their communities.
It is not perfect or easy—but it is real. And it offers a living example of how communities can hold one another when systems create instability. What we are seeing in Minnesota is already shaping a playbook other communities and chapters may need in moments of disruption.
As a conscious business organization, we ground our work in the five Ps: Passion, Purpose, People, Planet, and Prosperity.
People is not an abstract value. It is about power, belonging, and the real humans whose lives are entangled with our companies—from employees and founders to farmers, factory workers, and the communities we operate within. Conscious leadership requires being power-aware and trauma-informed. It means building cultures where people can tell the truth and stay in the room with one another, even under pressure.
This is also a moment of real strain for Prosperity. Many founders and brands—particularly small, minority-owned, and early-stage businesses—are already operating with limited margin for error. Right now, we are seeing staffing disruptions, production delays, slowed sales, and heightened operational risk driven by fear, uncertainty, and instability. These impacts are not abstract. When people cannot safely get to work, when customers pull back spending, or when founders are carrying both personal and business risk at once, the viability of businesses is affected in real time.
Conscious business leadership means holding these truths together. Economic resilience cannot be separated from human well-being. Supporting people through disruption is not separate from supporting businesses—it is foundational to it.
Naturally Network does not endorse candidates, parties, or policies, and we are not asking for ideological agreement. Our role is community care: sharing verified resources, supporting employers and employees, and staying in relationship with members experiencing fear and disruption—personally and professionally.
We believe conscious business leadership means acting with care and refusing to separate values from lived reality.